We Call It Art
Sync Business Goals: Align SEO strategies with the overarching business objectives to ensure that the efforts will drive relevant traffic and contribute to the company's goals.
Keyword Research: Investigate and identify keywords and phrases that potential customers use in search engines, focusing on those most relevant to the business’s products or services.
Competitor Research: Analyze top competitors’ websites and SEO strategies to understand the competitive landscape and identify opportunities to differentiate and capture market share.
Content Strategy: Develop a plan for creating and structuring website content to engage users, convey expertise, and optimize for both search engines and user experience.
Content Optimization: Refine existing website content to improve relevance and performance in search engine results, ensuring it includes targeted keywords and aligns with user intent.
Technical SEO: Improve the website’s technical aspects, such as site speed, mobile-friendliness, structured data, and internal linking, to enhance search engine crawling and indexing.
Report, Analyze: Regularly track and report on the website’s performance using SEO metrics, such as rankings, traffic, and conversions, to understand the impact of SEO efforts and identify areas for improvement.
CRO Optimization: Optimize the website for Conversion Rate Optimization (CRO) to increase the percentage of visitors who take the desired action, like making a purchase or signing up for a newsletter.
Identify and document the essential features, functionality, and performance criteria for the new software based on business needs and user expectations.
Conduct a competitive analysis to assess the strengths and weaknesses of existing products in the market, gaining insights into features, pricing, and user satisfaction.
Develop a comprehensive plan outlining the product architecture, technology stack, and the roadmap for how the product will evolve to meet long-term objectives.
Establish clear and detailed specifications for what the product must do, coupled with designing the journey a user will take through the application, ensuring usability and intuitive navigation.
Initiate the development phase by setting up the development environment, organizing the development team, and beginning to write the code for the first version of the product.
Perform systematic testing to ensure the software meets all specified requirements, is bug-free, and provides a good user experience.
Officially release the product to the market, making it available to users, along with any necessary marketing and sales initiatives.
Continue to rigorously test the product after launch, fixing any emerging issues and optimizing the software for better performance based on real-world usage.
Collect and analyze user feedback, reviews, and usage data to understand how the product is being received and where improvements can be made.
Establish a timeline and plan for rolling out subsequent versions of the product, detailing the new features and enhancements to be included in each release.
This initial phase involves collecting detailed information about the client's needs, goals for the website, target audience, content, features, and functionality.
This stage is about developing a comprehensive strategy, including timelines, milestones, resource allocation, and documentation of the project's scope to guide the development process.
The project kickoff is a critical meeting where the development team, along with any stakeholders, review the project plan, discuss the approach, and commit to the project's objectives and timelines.
In the development phase, the team starts coding the website according to the specifications. This includes front-end and back-end development, database setup, and integration of technologies as planned.
Quality Assurance testing involves systematically checking the website for issues, ensuring that all features work correctly, and that the site meets the project requirements and quality standards.
Deployment is the process of putting the website on a web server, making it accessible to users. It typically involves a final pre-launch check, setting up the hosting environment, and going live.
After deployment, the website is monitored for performance and user experience, making adjustments to improve load times, SEO, accessibility, and overall functionality.
This ongoing process includes updating content, fixing bugs, improving features, and ensuring the website remains secure and up-to-date with current web standards and technologies.
This involves consulting with stakeholders to understand their vision, objectives, and the specific needs that the website must fulfill, including target audience and desired functionalities.
Develop a detailed plan that outlines the project's scope, timelines, resources, milestones, and deliverables to guide the project through to completion.
This is the initial meeting with the project team to go over the project plan, assign roles and responsibilities, and align everyone's understanding of the project's goals and expectations.
Design skeletal frameworks of the website pages to layout content and functionality on a page, which serve as the blueprint for the project and help visualize the basic structure of the website.
Transform wireframes into high-fidelity designs that incorporate visual elements such as colors, typography, and images, aligning with the brand's identity and the website's usability goals.
Publish the finished website to a live server, making it accessible to users. Before deployment, ensure thorough testing and quality assurance have been completed to ensure an error-free user experience.